Adobe Illustrator

Adobe Photoshop

Adobe Fresco

Typography

Custom Logotype Design

(Jeanne Moderno OT Ultra)

Kodchasan

Futura

Copacabana Cachaça

Packaging & Core Branding

Core Purpose

Copacabana Cachaça is a premium Brazilian liquor brand for those who appreciate culture, craftsmanship, and celebration. Positioned between tradition and trend, it offers a stylish, authentic taste of Brazil in every bottle—perfect for those who live life with rhythm.


Big Idea

Label - Illustration

Brand Positioning


To celebrate and share the vibrant spirit of Brazil through a high-quality, artisanal cachaça that captures the rhythm, flavor, and culture of Copacabana.

Final Application

This project involved creating a brand identity for a Brazilian liquor store and cachaça label called Copacabana Cachaça. The goal was to capture the vibrant, tropical spirit of Rio de Janeiro while emphasizing the authenticity and heritage of Brazil’s traditional sugarcane liquor. Inspired by the iconic Copacabana sidewalk pattern and beach culture, the brand identity blends modern elegance with playful Brazilian energy.

Color Pallet

Illustration

Brazilian heritage

Vibrant and tropical

Artisanal quality

Festive spirit

Coastal elegance

Cultural richness

Bold and expressive


A brand that brings the soul of Copacabana—its beaches, its beats, its zest—into every pour.

Let’s get in touch

© 2025 JOY ALLEN

Adobe Photoshop

Adobe Photoshop

Adobe Fresco

Adobe Fresco

Adobe Illustrator

Copacabana Cachaça

Copacabana Cachaça

Adobe Illustrator

Packaging & Core Branding

Packaging & Core Branding


This project involved creating a brand identity for a Brazilian liquor store and cachaça label called Copacabana Cachaça. The goal was to capture the vibrant, tropical spirit of Rio de Janeiro while emphasizing the authenticity and heritage of Brazil’s traditional sugarcane liquor. Inspired by the iconic Copacabana sidewalk pattern and beach culture, the brand identity blends modern elegance with playful Brazilian energy.

Typography

Custom Logotype Design

(Jeanne Moderno OT Ultra)

Kodchasan

Futura

Brazilian heritage

Vibrant and tropical

Artisanal quality

Festive spirit

Coastal elegance

Cultural richness

Bold and expressive


Brazilian heritage

Vibrant and tropical

Artisanal quality

Festive spirit

Coastal elegance

Cultural richness

Bold and expressive


Final Application

Core Purpose

Copacabana Cachaça is a premium Brazilian liquor brand for those who appreciate culture, craftsmanship, and celebration. Positioned between tradition and trend, it offers a stylish, authentic taste of Brazil in every bottle—perfect for those who live life with rhythm.


A brand that brings the soul of Copacabana—its beaches, its beats, its zest—into every pour.

Big Idea

Brand Positioning


To celebrate and share the vibrant spirit of Brazil through a high-quality, artisanal cachaça that captures the rhythm, flavor, and culture of Copacabana.


To celebrate and share the vibrant spirit of Brazil through a high-quality, artisanal cachaça that captures the rhythm, flavor, and culture of Copacabana.


To celebrate and share the vibrant spirit of Brazil through a high-quality, artisanal cachaça that captures the rhythm, flavor, and culture of Copacabana.

Copacabana Cachaça is a premium Brazilian liquor brand for those who appreciate culture, craftsmanship, and celebration. Positioned between tradition and trend, it offers a stylish, authentic taste of Brazil in every bottle—perfect for those who live life with rhythm.


A brand that brings the soul of Copacabana—its beaches, its beats, its zest—into every pour.

Typography

Custom Logotype Design

(Jeanne Moderno OT Ultra)

Kodchasan

Futura

Color Pallet

Label - Illustration

Label - Illustration


This project involved creating a brand identity for a Brazilian liquor store and cachaça label called Copacabana Cachaça. The goal was to capture the vibrant, tropical spirit of Rio de Janeiro while emphasizing the authenticity and heritage of Brazil’s traditional sugarcane liquor. Inspired by the iconic Copacabana sidewalk pattern and beach culture, the brand identity blends modern elegance with playful Brazilian energy.

© 2025 JOY AMARAL

Let’s get in touch

joyallendesigner@gmail.com

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Brazilian heritage

Vibrant and tropical

Artisanal quality

Festive spirit

Coastal elegance

Cultural richness

Bold and expressive


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