This project involved designing a visual identity for Dot Art, an immersive art installation that explores the interplay of color, form, and perception through the repetition of simple geometric shapes. The goal was to capture the installation’s focus on interaction, movement, and sensory engagement. Inspired by concepts of connectivity, rhythm, and visual harmony, the design combines bold, minimalist elements with playful patterns that evoke curiosity and exploration. The result is a visual identity that reflects creativity, dynamism, and an experiential approach to contemporary art.