Adobe Illustrator
Adobe Photoshop
Figma
Typography
Jordan Allen Acupuncture
Core Branding & Web Design
Core Purpose
Jordan Allen Acupuncture is a wellness practice for those who value expertise, balance, and holistic care. Backed by over 18 years of experience, it stands at the intersection of traditional Chinese medicine and modern therapeutic approaches, offering treatments that are both time-honored and evidence-based. It’s the ideal choice for those seeking not just relief, but a path to lasting well-being and harmony.
Big Idea
Brand Positioning
To provide a calming and trustworthy brand presence that communicates Jordan Allen Acupuncture’s dedication to restoring balance, promoting healing, and empowering patients through the wisdom of Chinese medicine combined with modern wellness practices.
This project involved creating a brand identity for Jordan Allen Acupuncture, a practice specializing in orthopedics, sports medicine, and holistic healing. The goal was to reflect the calming and restorative nature of Chinese medicine while emphasizing trust, balance, and overall well-being. Inspired by the principles of energy flow, yin-yang harmony, and nature’s cycles, the visual identity blends modern professionalism with the warmth and authenticity of traditional healing practices.
Color Pallet
"Ancient Wisdom, Modern Healing" — blending the traditions of Chinese medicine with contemporary care for lasting well-being.
Elegant
Grounded
Holistic
Trustworthy
Skilled
Authentic
Brand Icons
Touchpoints
Brand Patterns
Stationery System
Website
Wix
