Adobe Illustrator
Adobe Photoshop
Typography
Mosaic - Bee Pollen
Core Branding & Packaging
Core Purpose
For health-conscious consumers seeking natural, artisanal products, this Barcelona-based bee pollen brand offers high-quality, vibrant, and culturally inspired packaging that celebrates the city’s artistic heritage. Unlike typical wellness products, it combines sustainability, craftsmanship, and visual storytelling, connecting nature and design in a unique, memorable way.
Big Idea
Brand Positioning
To create culturally inspired packaging that connects the natural richness of bee pollen with Barcelona’s artistic identity, using Gaudí’s mosaic forms to celebrate harmony, tradition, and innovation in design.
This class project involved creating a fictional Barcelona-based company and designing packaging for its bee pollen product. Inspired by Antoni Gaudí’s architecture and mosaics, the design incorporates vibrant colors, organic forms, and fragmented patterns that reflect the city’s cultural identity. The mosaic concept also parallels the granules of bee pollen, reinforcing the connection between nature, craft, and place.
Color Pallet
“Where Nature Meets Design” – highlighting how every granule of bee pollen, like mosaic tiles, contributes to a product that’s both natural and artfully designed.
Vibrant
Natural
Artisanal
Cultural
Harmonious
Inspiring
Brand Icons
Dielines
Brand Patterns
Final Packaging Design
